that's sort of odd and interesting about this is the three states with the worst unemployment levels, california, nevada and new jersey are solidly democratic. the whole republican argument that this administration has made things worse clearly is not working in those states where things are, in fact, the worst. in other states like nebraska, kansas, north dakota where there's extremely low employment because of shale gas and agriculture, republicans are winning. it's an interesting dynamic in the election in that respect. the real challenge for any new administrati administration, whether it's president obama or governor romney, is we treat it as a national problem and we have huge varieties between states and education levels and gender. >> let's talk about the psyc psychology of it. are people looking at the numbers and measures how they feel? whatever the case, they're measures how they feel at their home right now. >> absolutely. it's a good media story to talk about the number that changes month to month. oh, my god the unemployment rate is 7.9%. do i have a job that pays enough? do i have